Look from the other side

When something is your thing you look at it from ‘your’ side–the side where you know how it works best, what to do to get the results in an easy way’. So when you’re putting together marketing materials, you need to look from the ‘other' side.

The best marketing creates a demand for your products, and by having people realize what you do, and what they aren’t doing that you are doing, it’s easy for them to decide if they have a demand for this product, as they can see it’s missing.

You can't be doing the same thing over and over again and expect different results.
Look from the other side! Happy selling.

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